Why Be On the Web?

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As a businessperson, you need to squeeze the greatest value from every dollar you spend — especially for advertising. Adding an on-line presence to your business may seem an expensive proposition, or a frivolous addition to your regular print advertising. However, the facts* show that using the web for advertising and sales is an excellent value and an inexpensive way to expand your business. Let's take a look at some common misconceptions about using the web for business...

Curious about the web's history? Click here to read about its roots!


MISCONCEPTION: "Only a handful of people have Internet access."

 

MISCONCEPTION: "Only nerds, college kids, and rocket scientists use the World Wide Web."

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MISCONCEPTION: "No one does business over the Internet."

 

MISCONCEPTION: "The web won't provide me with anything that my 'old fashioned' print ads don't already do for my business"

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MISCONCEPTION: "I'm a local businessperson, and the World Wide Web will only advertise my business to people in Pretoria or Paris or Patagonia..."

 

MISCONCEPTION: "I need a lot of expensive time, equipment, and staff to create and maintain a web site."

 

 

*Demographic information used on this page is derived from multiple sources in print and on the web. Please contact Spider's Loom for more information.


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